Chloe Chen opens her first Hong Kong flagship store designed by Hero Design Group.
The owner and CEO of Hero Design Group, Ann Chan Lu, is a friend of mine. We had a very short turnaround time for the shop in Hong Kong; Ann and her team were really helpful and agreed to put this project together for us. Hero Design incorporates a lot of storytelling in its design projects. It focuses a lot on narrative-design spaces, which really aligns with the Chloe Chen brand.
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